CLUBMARKETVISION, INC.

What is ClubMarketVision?

Club MarketVision is a research-based club-strategy and marketing communications firm. The company was formed in 1994 by Rick Caro and Brian McBain to provide marketing consulting and research to the club and related industries. Among our clients we are pleased to list ACE, IHRSA, the WellBridge Clubs and CSI. This assignment would be carried out primarily by Brian McBain. Rick Caro will provide his expertise and knowledge throughout the project. Club MarketVision is a sister organization to Rick Caro’s club-industry consulting firm, Management Vision, Inc. What differentiates Club MarketVision from other research organizations are three primary factors:

• Second to none knowledge of the club industry — and therefore, the ability to create sensitive and effective questionnaires.
• Extensive experience in all types of quantitative and qualitative research.
• The ability to translate data into effective strategies, plans and activities leading to new targeted marketing opportunities, the creation of specific programs for various member segments, and the modification of club premises. In addition, this specific study can serve as a prototype or model that can be replicated at other CSI facilities.

Who is involved?

Rick Caro is a principal in both organizations. He is probably one of the most respected and sought-after consultants and speaker/writers in the club industry. He founded the industry’s trade association IRSA/IHRSA, has consulted with clubs around the world and has written the industry textbook on financial management. He began his career in marketing research in 1965.

Brian McBain has had a highly successful career in marketing research and marketing communications strategy and program development at Grey Advertising, Ruder & Finn Public Relations and Lippincott & Margulies Corporate and Brand Identity in New York. Each company is top-ranked in its industry and field of expertise. His clients, outside of Club MarketVision, have been concentrated in insurance, health care, finance and real estate and include MetLife Managed Care Group, Humana, Wausau Insurance, Marsh & McLennan, American Heart Association, Bell Atlantic, NYNEX, Ashland Oil and The Coca Cola Company. He began his marketing career in 1964.